Spectrum’s POP Bazaar ‘Wow’s 13 designers

The POP and POS sector has evolved and moved far beyond its conventional definition. What was a few years ago limited to retail visibility through paper danglers and PVC foam board-based table-top dispensers, entails a lot more.

To explore the possibilities, the PrintWeek India team along with 13 designers from Wow Design, visited Spectrum Scan in Vasai and experienced how print is incidental and the focus has shifted to customer engagement at the point of sale with the use of a variety

28 Nov 2016 | By Rushikesh Aravkar