Sierra Innovations invests in AccurioPress

“Since we rely entirely on digital printing, consistency and high-quality output are crucial for our business. The C7100 has been performing well and supports our daily print requirements efficiently. Konica Minolta team provided complete training during installation and ensured that our team understood the machine operations thoroughly. The overall support, both online and offline, has been very good and has helped us integrate the system smoothly into our workflow,” Arpit Bansal of Sierra Innovations said.

Along with the AccurioPress C7100, the company has a few other machines within our facility, including TPH Orient Inkjet systems and binding equipment. “These help us manage the entire production and finishing process in-house. However, Konica Minolta remains our primary machine for book cover printing and high-quality digital output,” Bansal added.

Sierra Innovations was established in 2015-16 with a primary focus on creating and delivering study materials for competitive examinations across India. “We operate entirely in the online D2C space, managing everything from content development to printing and delivery. Our core strength lies in producing exam-specific books designed by our in-house team. We work only on digital printing and cater to students preparing for more than 300 exams, with new categories introduced regularly. Students select the required material through our website, mobile applications, Amazon, and Flipkart, and we print and deliver the books pan-India,” Bansal explained.

The company is led by three directors who are also co-founders. Ayush Aggarwal, Devendra Dhaka, and Arpit Bansal jointly oversee the entire business. All three founders work closely across operations, content, production, and business planning, which has contributed to the steady expansion of the organisation.

The company’s primary customers are students preparing for various competitive exams across the country. The content team designs the syllabus and study material internally. Students order the required books directly from our website, mobile apps, or ecommerce platforms like Amazon and Flipkart. Once an order is placed, we print the book in-house and deliver it through courier partners across India. The entire model is built around customised, exam-specific content made available on demand.

“We currently have a team of more than 150 staff members who handle content creation, printing, production, packaging, order management, technology support, and customer service. This structure allows us to manage the complete workflow within the organisation,” Bansal said.

He added that the machine is being used consistently on a daily basis, and the performance has been strong. “Since the installation took place not that long ago, we expect full return on investment within the next two to three years. The ability to handle our entire production in-house gives us clarity on future print volumes and cost savings. Our experience with Konica Minolta so far has been positive in terms of print quality, service support, and availability of parts, which strengthens our confidence in achieving the expected ROI,” Bansal concluded.