Amul print ads capture the essence of the beautiful game

Amul advertisements are iconic images of modern India. They more often than not are able to get the pulse of the nation with humourous puns on current events from all walks of life. “In principle my writer Manish Jhaveri and I who collaborate every morning, decide what is the key element of the FIFA we'd like to focus on every day. Say, yesterday's topical on the goalies. Or the previous day on Robben's fake dive. Manish then goes off and writes various optional lines looking at the issue

12 Jul 2014 | By Mihir Joshi