The Gen-Z Mantra: Praniti Kubde

The growth of print technology has made digital print and 3D print revolutionary, says Praniti Kubde of EFI, as she explains to Mansi Gupta how she perceives printing

25 May 2022 | By Mansi Gupta

Praniti Kubde

One way print can change the world?
The industry has consistently changed the world from the time of using wooden blocks, to creating objects using 3D printers. Conventional printing has laid a robust foundation for the latest and best in printing using the latest technologies. We have come from typing letters to creating internal body organs using printing machines. The growth of print technology goes with each and every aspect of creating digital print and the 3D print revolution.

Which is your favourite book?
Become A Successful Speaker by Don Aslett. I have strongly believed in “If you can speak, you can influence. If you can influence, you can change lives”.

Which is the most innovative packaging that you have come across?
The other day I was surfing through one of the packaging websites and came across the sustainable packaging of a liquor bottle.

What’s your best childhood memory about reading in a library?
Did not get much choice in selecting books as the librarian distributed the books in my childhood. So, exchanging books with a friend whose books attracted me more was one of my memories. Else, the library has been the best place to complete my last second homework.

Which is better— a novel or a movie?
A novel. Though the audio-visuals entertain a lot in a movie, the words in a novel help in giving a slow but steady brain stimulation for getting into a character or visualising the plot.

How can digital printing help in boosting creativity and consumer connection through packaging?
In an era where the trends are changing rapidly, digital printing has given an excellent scope to customisation for small and short-run jobs. It has made it easier for the manufacturers to connect with the consumers as the packaging is able to speak with the tailored content. Today’s consumer is driven by customisation.

Describe your dream visit to a factory?

I had a chance to visit Parksons Packaging at Daman to get an orientation for 15 days. I got an in-depth insight into the shop floor working from scratch. Next, I wish to visit Mondelez International.


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