The GenZ Mantra: Mithul Kurlekar

An automobile-enthusiast and a packaging development engineer by profession, Mithul Kurlekar of TCPL Packaging speaks to Aditya Ghosalkar about the nuances of digital printing and why he thinks it is important to promote packaging innovations

08 Jun 2023 | By Aditya Ghosalkar

One way print can change the world?
Conventional printing has contributed significantly to shaping the world to this point by making it easier and faster for information to spread in a variety of areas. However, 3D printing is a technology that has been advancing over the years.  Implications of 3D printing are vast and the technology has the potential to revolutionise our society.

Which is your favourite book?
Connect the Dots by Rashmi Bansal was the first book I bought for myself. This book presents inspirational stories of successful Indian entrepreneurs who dared to find their own paths without obtaining a fancy degree like an MBA.

If you could time travel, where would you go and why?
I would like to travel back to the time when our planet was born. I am really curious and eager to learn about the formation of Earth, with its wonderful landscapes, continents, and oceans.
Which is better - a novel or a movie?
A novel, anytime. It is called a pocket theatre. It leaves so much to the imagination which makes it better.

How can digital printing help in boosting creativity and consumer connection through packaging?
The need for personalised packaging has grown over time, and the capabilities of digital printing can meet this demand. When properly utilised, everyone  involved in the process may collaborate and create customisable packaging that encourages social media engagement from clients.

What accomplishment are you most proud of?
I am grateful to have won multiple competitions, I view my personal development as my greatest achievement. The moment I developed the practice of observing the small things in life from a wider perspective and with a futuristic attitude, I learnt  new lessons and tackled various situations. This assisted me in becoming a better person and is my proudest achievement.

Describe your dream visit to a factory?
The Ferrari Factory in Maranello, Italy. A 1,65,000-sqm facility, which employs about 1,300 people. I would really like to see how a supercar is made; it is an interesting process that combines modern technology with traditional craftsmanship.
Social media has become the newest way of promoting packaging innovations or learning about the newest trends in packaging. Why?
Everyone has easy access to  social media to promote new innovations. It assists them in receiving feedback. LinkedIn is currently the platform where industry professionals regularly update on the trends.

Which is the most innovative packaging that you have come across?
Blockbuster Box by Pizza Hut. It is a cardboard pizza box that turns into a working movie projector powered by your smartphone.

What’s the most interesting thing you’ve read recently?
I  came across the placebo effect, while reading. The placebo effect is a phenomenon where people report real improvement after taking a fake or non-existent treatment.
In your opinion, what is the best film about print you have ever seen?
Harishchandrachi Factory, a Marathi film which follows the real-life story of Dadasaheb Phalke who abandons a well-established printing business and struggles to surive.
Would you rather be like Einstein who is good with numbers, or Shakespeare who is good with words? Why?
Both - being strong with words in a professional environment and backed up with good data.

What’s your best childhood memory?
I wouldn’t let my father leave for work until he took me out for a ride on the scooter. The gush of wind I felt on my face was  priceless. That one ride made my day!

One thing that is on your bucket list?
A ride to Ladakh with friends on my personal superbike.

Which scientist or technologist would you want to travel with on a long flight?
Prashant Kishor, an Indian political strategist and tactician. I would like to talk about how he changed the political scenario in India by deploying technology for pre-election campaigns and the way he plans political strategies that have toppled the government of numerous ruling parties in recent years.