Star Product: Specialty papers from Sona Papers

The calendar is Sona Papers’ annual branding exercise and is part of its branding reinforcement. Every year, the company prints the Sona Papers Calendar and sends it across to its clients and stakeholders.

08 Sep 2021 | By Aultrin Vijay

What does it do?
The calendar is designed in a manner that it engages the audience to draw their interpretation. It also showcases and celebrates the different forms of visual design and print communication.

What is unique about it?
The uniqueness of the calendar is its interpretation. With the theme ‘Flexibility and Motivation’, it encourages the audience to stay positive and motivated towards their life and business. It celebrates human endurance during the pandemic and lockdown. Flexibility and motivation are the two mantras that have guided the way this year.

Where is it manufactured?
It is printed and fabricated by New Delhi-based Lustra Print Process.

When was it launched?
The calendar was launched on 15 January 2021 at New Delhi’s Pulp Society, which is a creative workshop and exhibition gallery – an initiative of Sona Papers.

What market is it aimed at?
It is aimed at the graphic communication fraternity, corporates, marketers, brand owners, brand specifiers and creative printers.

What are the treatments done on the calendar?
All forms of post-print treatments such as foiling, embossing, debossing, UV treatment, lithography, letterpress and many more, have been used.

What’s the USP?
The main USP of the calendar is its design – both in terms of visual appeal and user interface. As the theme conveys flexibility and motivation, users can use the calendar to keep inspiring them with different quotes and designs, irrespective of the months and moods. It also conveys a strong message to adopt sustainable approach and methods in print communication. All the papers used in the calendar conform to the highest standard of environmental care.

How do you rank it in terms of the “Aha” factor?
It delivers all the “Aha” factors that a good visual representation of a premium brand deserves – modern graphics with a message, trending fonts and soothing colours. Sona Papers believes that the graphic communication fraternity would love the calendar and its making.

How easy is it to use?
All the papers that were used in Sona Papers Calendar 2021 are very easy to be printed on. All its papers are available in sheet format. The size of sheets is also in accordance with the international printing formats that ease the printing process.

What are the specifications of the product?
The sizes of the papers used in the calendar are 64 x 90 cms/ 70 x 100 cms/ 72 x 102 cms. All the papers are FSCcertified and perform very well in all types of printing process and support all post-print applications.

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