Private View: Loacker Quadratini

Amit Saurkar
Head - packaging development, MTR Foods
This is a quad-seal pouch with a side gusset and a flat base that enables it to stand. The pack is designed with a re-closable feature which is possible because of a re-closable tape, thus providing an added advantage for consumer convenience. This pack clearly indicates that it is designed to address the problems of storage after the pack is opened. I can say that the pack has an elegant look with clutter-free graphics, making it a stand-out product on the shelf. I would suggest it to have a gloss or satin finish to add to its aesthetics.

Komal Dalvi
R&D packaging manager, chocolate, AMEA productivity, Mondelez India Foods
 The quad bag provides stability as well as an enhanced visibility on the shelf, thanks to the four-side clean seal and flat bottom. The bold and appealing background colour along with a tempting product image and a glossy finish makes the package very pleasing to the eye. Apart from that, the brand name Quadratini is apt for the pack shape and the “No 1 in Italy” call-out displayed on it makes it a reputed and convincing product. The re-closable tape feature truly adds to the consumer convenience along with the succinct instructions of opening and closing. It would be better if the logo indicating that it’s a vegetarian product is located in a more visible area of the pack.