Print seeks a Flipkart story in web-to-print

Optimism springs in the air thanks to the news that Reliance Jio will offer 4G services. Mukesh Ambani has signed a deal with RCom controlled by Anil Ambani to use the latter’s 1,20,000km fibre optic network. This will enable Reliance Jio to roll out 4G by the end of this year.

13 Apr 2013 | By Rushikesh Aravkar

The internet density in India is growing at a rate of 20% for last two years. What 4G promises is a boost to the annual sales of $100 bn, mostly from abroad, for India’s IT firms. Most of this is exports. As they say, India’s IT firms  have are as iconised as the Ganges and Mahatma Gandhi.

In PrintWeek India April issue, we look at India’s digital print firms, referred as disruptors. Some of them are start-ups; some of them adapting western web to print models; and some of them re-inventing the innovation wheel. 

In a developed e-commerce market such as the US, the online printing companies are targeting small businesses and home offices. One of the biggest, VistaPrint, accounts for revenue of about $1 billion. In 2012, Vistaprint forayed into India, acquiring Printbell, an Indian online print start-up. Bipin Narang, director (marketing), Vistaprint India, says in the coming years, Indian SMEs are likely to take the online route to address their printing needs; as print shifts from B2B to B2C. 

We also examine if web-to-print is a myth, or a budding revolution? PrintStop has followed a model for its six retail print stores across Mumbai, as has Bengaluru’s Printo. PrintBindaas has developed online modules which targets education and the enterprise sector. 

When you read the 68-page issue and 24-page digital supplement; two things are clear: the firms are exciting but most operations are very small. The second point is, India has the talent. Our question is: will the entrepreneurs featured in this issue be able to disrupt the gridlock to make India a leader in print? We still seek print industry’s Flipkart or Makemytrip.