Millennial Mantra: Nivrutti Shelake

Nivrutti Shelake works for Inkstream Colour as a sales and marketing executive. He tells Charmiane Alexander what he likes about print and packaging

15 Oct 2020 | By Charmiane Alexander

Nivrutti Shelake of Inkstream Colour

Your favourite book...
The Stamp Pad Printing Book by Florence Pettit.

If you could time-travel, where would you go and why?
I would like to go to the era of Johannes Gutenberg, when the printing press was invented. I want to see (and witness) the first lithographic limestone, how it was created and which mechanic tool kit was used.

Which is better – a novel or a movie?
A movie, because each reader interprets novels differently.

How can digital printing help in boosting creativity and consumer connection through packaging?
By using signboard and barcode printing on variable data printing (VDP).

Describe your dream visit to a factory...
I want to visit American aerospace manufacturer SpaceX. I would like to see which type of ink, labels and printing process they use on the inner and outer surface of the space shuttles.

In your opinion, what’s the best film about print you have ever seen?
Park Row.

Would you rather be like Einstein who is good with numbers, or Shakespeare who is good with words? Why?
Einstein. Words can be more manipulative in comparison to numbers. It is a sales trick.

What’s your best childhood memory?
Working in an old-age home in my hometown, Jalgaon, Maharashtra.

What’s the most interesting thing you’ve read recently?
Due to Covid-19, commercial print has taken a hit. However, the surge in packaging has saved the day for the converters.