“Labels in local languages are emotionally appealing to consumers” – Anjana Ghosh

We speak to the director of marketing at Bisleri to know more about the brand’s packaging plans including the recent launch of regional language labels in India.

As they often say, with great power comes great responsibility. One of the great responsibilities that comes with your brand name becoming synonymous with the product category is to keep the counterfeits out of the game. The leading mineral water brand of India, Bisleri, has armed itself with regional language packaging as a way

26 Sep 2017 | By Payal Khandelwal