Discover the potential of textile and signage printing at Pamex 2024

Expanding a business requires exploring new verticals for potential revenue streams and diversification. At Pamex, two new verticals will put forth the potential it offers to the printing business. Tushar Dhote, chairman of Pamex, in this column, discusses the reasons for including the two segments of printing

05 Jan 2024 | By Tushar Dhote

In order to grow and expand a business, it is important to seek out and explore new verticals constantly. This allows for new opportunities and potential revenue streams. By branching out into different areas, a company can also diversify its offerings and better serve its customers. Pamex offers the industry a chance to carefully evaluate and research these new verticals and what’s in it for the industry players. 

Here are two verticals that Pamex has added to make the show a complete printing solution exhibition.

Textile printing
The decision to include textile printing as a vertical in the Pamex 2024 Exhibition in Mumbai aligns with the theme of Convergence in Print. Digital textile printing is a fast-growing sector in the printing industry, and featuring it in the exhibition will attract a broader range of visitors and exhibitors.

Convergence in print refers to integrating traditional and digital printing methods, and digital textile printing fits perfectly into this concept. By showcasing digital textile printing technologies and innovations, the exhibition will demonstrate how digital solutions are transforming the textile printing industry.

Including digital textile printing as a vertical will attract a wider range of visitors and exhibitors to the exhibition, expanding its reach and creating potential business opportunities. It provides a platform for businesses to showcase their products, services, and technologies related to digital textile printing, creating networking and collaboration opportunities within the industry. Exhibitors can demonstrate their digital textile printing products, services, and technologies, attracting potential customers and partners.

Moreover, digital textile printing aligns with current market trends and demands. With sustainable and personalised textiles becoming increasingly popular, digital textile printing offers a more eco-friendly and customizable approach to textile production. By including this vertical, the exhibition can showcase the latest trends and advancements in digital textile printing, allowing businesses to stay updated with the industry's developments.

Signage printing
The use of eco-friendly fabric material for signage instead of vinyl is a growing trend in Europe and other Western countries. It is becoming increasingly popular due to its sustainability and reduced environmental impact.

The advantages of using eco-friendly fabric material for signage are numerous. Firstly, fabric is more sustainable than vinyl, as it is biodegradable and does not release harmful chemicals into the environment during its production or disposal.

Secondly, fabric signage offers better image quality and vibrant colours than vinyl. The texture of the fabric adds depth to the design, resulting in more visually appealing signage.

Moreover, fabric signage can be easily folded and stored, making it highly portable and suitable for various applications such as trade shows, events, and retail displays. It is also durable and can be reused multiple times, reducing waste and saving costs in the long run.

Additionally, fabric signage is lightweight, making it easier to handle and install. It can be stretched taut on frames for a sleek and professional look. The versatility of fabric material allows for creative and unique signage designs.

As India embraces environmental consciousness and sustainability, it is only a matter of time before this trend becomes a reality in the country.

To summarise, the decision to include digital textile printing and signage as new verticals in the Pamex 2024 Exhibition in Mumbai is a strategic move that aligns with the theme of Convergence in Print. This addition now positions Pamex as a comprehensive 360-degree solution provider for India's printing industry's manufacturing and service needs.

This is the fourth column in Tushar Dhote's weekly series leading up to Pamex 2024. He will discuss what to expect at the show and why it's important to attend.