Following successful Unnati interventions in Tamil Nadu, Telangana, Andhra Pradesh, Karnataka, Uttarakhand, Himachal Pradesh, Maharashtra and Madhya Pradesh, Coca-Cola India 13 February launched Unnati Litchi in Bihar together with DeHaat, National Research Centre on Litchi (NRCL), and Kedia Fresh. The initiative is aimed at enhancing efficiency of the agri value chain and farmers’ capability building on high-density plantation, farmer training for good agriculture practices and creation of demo orchards through appropriate technology interventions.