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New pre-media house Vismaya opens in Andhra Pradesh

By Priya Raju 07 Mar 2018

Specialising in artwork management, colour management, reprographics, and digital imaging services, a new start-up Vismaya Premedia Services has opened shop in Vishakhapatnam.

A brainchild of T Chinna Babu and Daggubati Pavan Kumar, Vismaya was established in 2016. Babu, managing director of Vismaya Premedia Services, said, “Globally, pre-media firms are experiencing huge pressure on their margins due to high labour costs. The companies across the world are looking towards India for outsourcing their requirements. In the recent past, India has been able to establish its brand in the international market. We believe the quality of human resource and domain knowledge will enable us to be in an advantageous position in catering to all the pre-media requirements locally.”

He added, “Time to market is a critical KPI (key performance indicator) for the brand owners and as pre-media firms we will play a significant role in building brands.”

The Vishakhapatnam facility of Vismaya is a 30-seater plug and play facility at the Tech Mahindra campus. Its team comprises of 18 employees with a combined expertise of more than 120 years in pre-media and pre-press.

Babu said, “At Vismaya we aim to be a reliable partner for pre-media solutions for our global clients. Our objective is to enable delivery of the highest quality, market-ready artworks while reducing production costs.”