USD 3.3-billion Unilever media pitch wraps, WPP retains largest remit

The biggest media pitch of the year has come to a conclusion and WPP has emerged triumphant. Incumbent Mindshare retained most of Unilever’s media business across its top six markets: North America, the United Kingdom, India, Indonesia and China. The pitch was the first open review from Unilever in six years, since 2015.

by PrintWeek Team