The top 10 skincare and cosmetics brands in Asia-Pacific

By 22 Oct 2021

We put stuff on our faces to enhance our appearance before going out into the world. Later, we use other stuff to remove the first stuff from our faces, for the sake of cleanliness. Then we put still other stuff — sometimes pretty expensive stuff — on our faces in the belief that we can promote long-term glow and maybe even reduce the appearance of fine lines and wrinkles (as the fine print says).

But whose stuff are we putting on and taking off (and putting on)?

The beauty business in APAC generates more than USD 160-billion in annual revenue. What brands do consumers in APAC choose most when they're buying concoctions to make them look their best? That's what we're here to find out. 

The following facts about Asia's favourite skincare and cosmetics brands are derived from the 2021 edition of Campaign Asia-Pacific's exclusive Asia's Top 1000 Brands research, done in partnership with Nielsen IQ.

The region's most comprehensive research on consumer brand perception, Asia's Top 1000 Brands asks consumers in 14 Asia-Pacific markets to name the brands they consider the best in 15 major product and service categories. From this, we compile the overall Asia's Top 1000 Brands ranking, a list of the top 100 brands in each market, and a variety of features and category-based reports like this one.

Asia's top 10 skincare brands

L'Oreal

SK-II

Dove

Nivea

Estee Lauder

Chanel

Shiseido

Lancome

Olay

Johnson's

Asia's top 10 cosmetics brands

L'Oreal

SK-II

Shiseido

Maybelline

Estee Lauder

Lancome

Chanel

Olay

MAC

Kiehl's

SKINCARE

Regional No 1 brand L'Oreal is No 1 in only one market: Vietnam

Regional No 2 brand SK-II is No 1 in five markets: Hong Kong, Malaysia, Singapore, Taiwan, and Thailand

L'Oreal ranks within the top 5 in 10 markets: No 1 in Vietnam; No 2 in China, Malaysia, New Zealand and Singapore; No 3 in Australia, India, Indonesia and Thailand; and No 5 in Philippines. It ranks within the top 20 in the remaining four markets.

Although it ranks No 1 in the five markets listed above, No 2 in Indonesia, No 3 in China and Japan, and No 4 in Korea, SK-II also has some very low rankings (No 61 in India and No 33 in Philippines) that pull down its regional ranking.

(Courtesy: Campaign India)

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