But whose stuff are we putting on and taking off (and putting on)?
The beauty business in APAC generates more than USD 160-billion in annual revenue. What brands do consumers in APAC choose most when they're buying concoctions to make them look their best? That's what we're here to find out.
The following facts about Asia's favourite skincare and cosmetics brands are derived from the 2021 edition of Campaign Asia-Pacific's exclusive Asia's Top 1000 Brands research, done in partnership with Nielsen IQ.
The region's most comprehensive research on consumer brand perception, Asia's Top 1000 Brands asks consumers in 14 Asia-Pacific markets to name the brands they consider the best in 15 major product and service categories. From this, we compile the overall Asia's Top 1000 Brands ranking, a list of the top 100 brands in each market, and a variety of features and category-based reports like this one.
Asia's top 10 skincare brands
Asia's top 10 cosmetics brands
Regional No 1 brand L'Oreal is No 1 in only one market: Vietnam
Regional No 2 brand SK-II is No 1 in five markets: Hong Kong, Malaysia, Singapore, Taiwan, and Thailand
L'Oreal ranks within the top 5 in 10 markets: No 1 in Vietnam; No 2 in China, Malaysia, New Zealand and Singapore; No 3 in Australia, India, Indonesia and Thailand; and No 5 in Philippines. It ranks within the top 20 in the remaining four markets.
Although it ranks No 1 in the five markets listed above, No 2 in Indonesia, No 3 in China and Japan, and No 4 in Korea, SK-II also has some very low rankings (No 61 in India and No 33 in Philippines) that pull down its regional ranking.
(Courtesy: Campaign India)