Heidelberg's virtual event on how to drive your business into the future

By 10 Oct 2021

Printing presses and converting machines today come packed with so many features that it’s often described as seamless. But for all the talk of changing the way you print, it is also important to understand how to improve performance, competitiveness and boost profitability.

Heidelberg’s Innovation Week, a virtual customer event taking place in a few days from 13-15 October 2021 will give insights on how you and your business can – Always a Step Ahead, the tagline for the virtual event.

What to expect at Innovation Week 2021? The event will kick off each day at 9 am. CEST with a live report from the Print Media Center Wiesloch-Walldorf, Germany.  Each day of the live stream will focus on a different topic.

The Day 1 is all around the question “What is the best way to move into the growth area of packaging production successfully and exploit its opportunities?” Answers to which will be given by the guests of the live broadcast Ludwig Allgoewer, head of sales and marketing, and Joerg Daehnhardt, head of product management post-press at Heidelberg.

On Day 2, in a live stream Claudia Jung, head of digital eco system, will present the new Heidelberg Plus online platform. This is a sneak preview of the new gateway through which all digital Heidelberg services will be accessed in the future. “It’s all about digitalisation with the new eco system Heidelberg Plus and Print Shop Analytics, which according to Heidelberg, reduces complexity and creates new avenues for achieving greater success.

Finally, the live stream on October 15, focuses on competing successfully through diversification. This broadcast takes a look at the perfect mix of equipment – with a clear focus on maximising cost-effectiveness. In conversation with Manuela Gomez, general manager for commercial digital print solutions at Heidelberg, the live stream concentrates on the wide range of opportunities resulting from clever integration of digital printing machines into the workflow of any printing company.

After the daily live streams, online participants will have access to daily new product videos and customer success stories: no matter whether in pharma, commercial or packaging work, workflow automation, or integrated production. Visitors can explore the Heidelberg portfolio and get interesting updates on the Heidelberg products ranging from folding carton, commercial and label production, through artificial intelligence to a wide range of digital service offerings.

In addition, Heidelberg experts will be available for online discussions during the event.

To join the virtual event for free, click here.

Visitors to the online event have access to

  • On-demand videos that present product innovations for new business ideas 
  • Customer profiles that emphasise the business potential of solutions from Heidelberg
  •  comprehensive video media library in which we’ll also store the recordings of earlier live events


Heidelberg Innovation Week  2021: 13-15 October 

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