The company says the exclusive pack is a tribute to the living legend and Gulf Oil India’s brand ambassador, MS Dhoni, who over the past decade, has consistently displayed and embodied the brand’s core values – Quality, Endurance, and Passion.
The orange and blue packaging with Dhoni’s image rendition on it offers an easy visual identification of the product. The company says with its high-quality base oil and performance additives, it helps to maintain bike’s pick-up and agility. The special edition pack will be available at authorised Gulf Oil dealer across the country.
Speaking on the launch, Ravi Chawla, MD and CEO, Gulf Oil Lubricants India said, “The tribute pack is specially designed with an aim to celebrate the nation’s pride and our long running association with MS Dhoni. We are honoured to have our products represented by an avid biker and enthusiast like him, who propagates similar values as the brand. With ‘Captain Gulf’ as the brand ambassador, Gulf Oil has garnered unique recognition amongst the motorheads and facilitated us to achieve our goals in the two-wheeler lubricant segment.”
Gulf Pride is said to be well suited for a variety of motorcycles and scooters with its wide range of engine oils available in various viscosity grades.
(Source: Autocar Professional)