Ashwini Deshpande, co-founder and director, Elephant Design, said, “It is wonderful to be recognised on a global platform yet again. Our design collaboration with Himalaya was great teamwork between our Singapore and India teams. I am looking forward to this design being a winner with the audiences across the world as well.”
The A’ Design Award is hosted by The International Design Academy. It recognises designers, innovators, and companies from different fields across diverse disciplines in a global setting.
According to Elephant, the award-winning package design facilitates Himalaya to carry forward its brand legacy of natural wellness in a contemporary manner. The Pune-based design agency crafted a visual language and system based on Zen time, which focused on creating an entire skincare routine that evokes fulfilment, tranquillity, and a calming experience.
The design specialist said that the visual language strikes a balance between youthful vibrancy and a romanticised world of natural ingredients.
The Himalaya Asia Pacific team from Singapore said, “Sheet masks are a new and emerging category across different countries. For Himalaya’s range of masks, we wanted a design which would appeal to different age groups and attract the Gen Z. This design has a perfect balance of herbs, fruits and product benefits.”