The company, established in 2005 by Tilak Raj, and with day-to-day operations now managed by his daughters, Janvi and Kaveri Satija, is located in a tri-city area known as Press Site for its wealth of local print and packaging businesses – from brands to pre-press to consumables and production.
Tilak Raj, founder of Devi Graphics, said, “We have been in the industry for the last two decades. We wanted to diversify our portfolio and offering from offset, and found that flexo is one of the growing segments. Plus, there was no flexo pre-press house in the city.”
He added, “Tejinder Singh of Monotech guided us and we diversified into flexo. It was a new technology for us, but we learned the process. Now, we are serving flexo converters in the geography.”
Kaveri Satija said, “Over the past few years, we have steadily seen more and more printers invest in flexo presses, while brands are increasingly shifting their offset work to flexo. There was a growing requirement for narrow- and mid-web flexo plates to be provided locally. So, it made strategic sense to expand our offering.”
The company’s decision to invest in a Flexcel NX System was based on a thorough ROI investigation, which included reviewing the on-press efficiency, precision and quality that they would be able to offer their customers.
“We’ve built a solid, trusting relationship with Monotech Systems over the years, so when they suggested we look at Flexcel, we immediately organised a demo,” Janvi Satija said. “We were quickly convinced that the Flexcel NX Mid System was the best option for us; it’s a proven technology with a system that offers excellent robustness, productivity and imaging consistency. Furthermore, its advanced plate surface patterning options give us a distinct technological advantage that addresses the efficiency, precision and quality requirements of our customers.”
The sisters are excited about this next chapter for Devi Graphics. “With the Flexcel, we are well-positioned to support our customers as they take on more narrow-web and mid-web flexo jobs, which is already proving to offer an edge over offset for short, medium and long-runs,” Kaveri said. “And, as so many of them already know and value the efficiency and quality benefits that Flexcel plates bring to the press room, it makes our job just that much easier.”
Tejinder Singh, general manager – sales, Monotech Systems, said, “We are happy to see the diversification of Devi from offset to flexo. We are happy to be their partner in offset and flexo too. This diversification is a direct indication of the growth of the flexo industry. Janvi & Kaveri, the second-generation, are taking care of the business well.”