Dabur enters healthy snacking market with Réal Health seeds range

By 11 Feb 2022

Dabur India has announced the expansion of its Réal portfolio with the launch of a range of healthy snacks under the superfoods seeds category. The range, which includes Real Health Chia Seeds and Real Health Pumpkin Seeds, marks Dabur’s entry into the healthy snacking market and offers consumers a healthier supplement for their daily diet.

Mayank Kumar, marketing head, foods and beverages, Dabur India, said: “With the rising health awareness in India, people are seeking healthy, tasty snacks to fuel their active lifestyle. The new-age consumers are increasingly shifting away from purely taste-based snacks and gravitating towards health-oriented snacking options. Since our inception, brand Real has been committed to balancing health and taste and adhering to our real promise of delivering nutritious products to our consumers. With the launch of Réal Health Seeds portfolio, we are now giving consumers a healthier and tastier option for their ever-expanding snacks platter, which will also elevate their overall snacking experience.”

Réal Chia Seeds will be available in its natural state, in a 250-gm SKU priced at Rs 300 while Réal Pumpkin Seeds will be available in a roasted variant in a 250-gm SKU priced at Rs 380. The product is currently available online through leading eCommerce platforms and will be rolled out in other sales channels soon.

vinsak

 

Events

Oct
08
Nov
10

IndiaCorr Expo 2022 NEW!

Oct 08 - 10 Oct 2022
Bombay Exhibition Centre, Gore...

Labelexpo India 2022 NEW!

Nov 10 - 13 Nov 2022
India Expo Centre, Greater Noi...

Latest Poll

Which event in the next two months is the most important for the industry?