The campaign, the Blink Off posters, for the Jimmy Nelson Foundation, saw photographer Jimmy Nelson work with J Water Thompson to raise awareness of indigenous cultures, and to foster pride and respect for their irreplaceable traditions.
Planet Earth is at risk of losing the cultural identities of the many of the world’s most unique indigenous people. This is a global issue and a result of many escalating factors, including industrialisation, globalisation and cultural saturation led by the increasing predominance of the internet. Together, this sees a homogenisation and westernisation of the originally diverse cultures of this world.
Nelson said about the campaign, “If we let the cultural identity of the indigenous people disappear now, it will be lost forever. It’s literally a case of BLINK and they’re gone. And if this happens, we will lose one of the most valuable assets we have — our rich human cultural diversity and heritage. The depth and wealth of our humanity will shrink. This must not happen.”
The size of the posters was 30x20-inch and they were printed on 20-lpi lenticular sheet.
Chitti Babu of Antz Innovations, which specialises in UV, lenticular and offset printing, said, “Antz Innovations always looks for new possibilities. We are always on the track to exploring creative pathways to implement unique ideas.”
On the process of creating the work, Chitti Babu said Lentricks lenticular software was used for merging the two images, and was printed directly on lenticular sheets on a Mimaki UV flatbed printer.