Antz Innovations prints award-winning campaign

By 10 Jul 2019

A job printed on 20-lpi lenticular sheets at Trichy-based Antz Innovations for its client, Mumbai-based Wunderman Thompson, bagged a Bronze at the recently-concluded Cannes Lion 2019.

The Blink Off campaign

The campaign, the Blink Off posters, for the Jimmy Nelson Foundation, saw photographer Jimmy Nelson work with J Water Thompson to raise awareness of indigenous cultures, and to foster pride and respect for their irreplaceable traditions.

Planet Earth is at risk of losing the cultural identities of the many of the world’s most unique indigenous people. This is a global issue and a result of many escalating factors, including industrialisation, globalisation and cultural saturation led by the increasing predominance of the internet. Together, this sees a homogenisation and westernisation of the originally diverse cultures of this world.

Nelson said about the campaign, “If we let the cultural identity of the indigenous people disappear now, it will be lost forever. It’s literally a case of BLINK and they’re gone. And if this happens, we will lose one of the most valuable assets we have — our rich human cultural diversity and heritage. The depth and wealth of our humanity will shrink. This must not happen.”

The size of the posters was 30x20-inch and they were printed on 20-lpi lenticular sheet.

Chitti Babu of Antz Innovations, which specialises in UV, lenticular and offset printing, said, “Antz Innovations always looks for new possibilities. We are always on the track to exploring creative pathways to implement unique ideas.”

On the process of creating the work, Chitti Babu said Lentricks lenticular software was used for merging the two images, and was printed directly on lenticular sheets on a Mimaki UV flatbed printer.


Events

Aug
28
Sep
05

PackPlus NEW!

Aug 28 - 31 Aug 2019
Pragati Maidan, New Delhi

IndiaCorr Expo and Indian... NEW!

Sep 05 - 07 Sep 2019
Delhi-NCR India, Greator Noida

Latest Poll

Does the Union Budget prefer digital at the expense of print?