Jitendra Kalani: Screen printing boosts creativity

Q: What is your idea of a perfect print firm in India?
A: A perfect print firm should provide quality printing and just-in-time delivery at affordable prices.

Q: What is the quality you seek when you hire?
A: Positivity and the ability to acquire knowledge quickly. 

Q: Which printing process do you prefer the most?
A: Screen printing; the avenues of creativity are immense. 

Q: Which living print person do you admire the most?
A: Benny Landa.

Q: Which phrase do you overuse?
A: Kill two birds with one stone. 

Q: What is your favourite Make in India print brand?
A: Grafica Flextronica.

Q: Which print job made you the happiest?
A: Vritika Lifestyle catalogue. It was a six-colour job with three types of coatings and required eight post-press operations.

Q: What is your most ‘wow’ moment in print?
A: Being a customer’s first preference despite negotiations. 

Q: If you were to die and come back as a printing press, which one would it be?
A: Heidelberg. 

Q: Which print technology, according to you, is the future? 
A: Digital – as the run lengths are becoming shorter and shorter.