Manjushree has won the awards under the ‘consumer packaged product design’ category.
India Star Awards, established in 1972 and hosted by the Indian Institute of Packaging (IIP), promotes and recognises excellence in packaging design, innovation and technology. This is the company’s fifth consecutive win at the India Star Awards and with this year’s addition, Manjushree now has 20 India Star Awards in total. This win also qualifies Manjushree's participation in the Asia Star and World Star Awards, instituted by the World Packaging Organisation.
Vimal Kedia, managing director, Manjushree Technopack said, "It is heartening to see the IIP providing encouragement, and spurring the industry towards innovation and growth. We thank IIP for the awards given to us this year and are encouraged by the recognition provided to us over the years. We are also grateful to our customers in the FMCG sector who have given us the opportunity for some great work."
The three award winning designs scored over others in segments such as convenience, ease of use and innovation in handling the product.
The Nestea Sipper Bottle was developed as part of a promotion to be given away as a freebie along with the Nestle Tea Pouch. The design process involved creating a leak-proof bottle and cap, which could be used as both, a sipper and shaker.
Gowardhan's Go Nacho Cheese Sauce Bottle
The design for the Gowardhan Go Nacho Cheese Sauce bottle is a first in the category and is an example of combining various elements of packaging. The bottle is a five stage multi-layer PP (poly propylene) bottle with EVOH (ethyl vinyl alcohol) as a barrier layer which keeps the product inside it fresh. The shape of the bottle is child-friendly, which allows only the required amount to be squeezed out. This pack thus enables households to use a product which by far was available only in institutions and restaurants.
The Nestea Sipper Bottle GSK's Viva Drink Jar
While the Nestea Sipper Bottle and the Gowardhan Go Nacho Cheese Sauce bottles were introduced in PET packaging, GSK’s Viva Drink Jar was designed in Polypropylene. The jar was designed with an aim of brand recall and for conveying health benefits. Design development as well as commercial production of GSK's polypropylene Viva Drink Jar was done by Manjushree.
Besides the 20 India Star awards, Manjushree Technopack has previously won two World Star Awards in 2008-09 for PepsiCo’s Quaker Oats jar and the multi-layer jar designed for South Africa based Rhodes Group. Manjushree has also won two World Star Awards, under the ‘Food Packaging’ category, for designing, the ‘Kissan Squeezo’ from the Unilever stable and Cadbury – Kraft’s Bubbaloo’ jar in the year 2010 – 2011.