Dulari forays into label printing
Dulari, a leader in photo album printing and manufacturing, has successfully diversified into label printing. This family-owned business, founded by brothers Rahul and Aman Goyal, is now advancing under the next generation with Rahul’s son, Harshit Goyal, at the helm. Under his leadership, the company has enhanced its label printing capabilities with an Epson printing press and state-of-the-art finishing and print embellishment equipment from leading foreign brands.
23 Jan 2026 | By Rahul Kumar
Rahul and Harshit Goyal of Dulari
Rahul and Harshit Goyal are steering the label printing division with a specially equipped and trained team, dedicated to supporting the startup ecosystem and print buyers requiring quick turnarounds in short- and medium-run quantities. key equipments which includes the Luxarjet UV inkjet digital varnish and foil machine (330 mm width) and the Vorey VD330 Digital Label Die Cutter with PC350 sheet option.
A thorough market analysis revealed shorter run quantities, a rise in unique label designs, and greater product variants. Customers emphasised providing the same overall volume but across more SKUs.
Dulari primarily serves the nutraceuticals sector, producing premium labels for leading cosmetics brands. “We specialise in value-added solutions rather than high-volume commodity runs,” Harshit Goyal said.
He added, “We, as Dulari Printpack Group, elevate brands with labels enhanced by UV printing and foiling. Our focus on pre-press excellence underscores our belief that meticulous preparation is key to superior print embellishment. Our in-house design team, specially trained for print-enhanced jobs, uses tools like Corel AI to create designs that stand out on the shelf.”
Goyal said brands often arrive with simple labels, and the company’s experts suggest enhancements to make them irresistible. “In today's market, labels serve as powerful salespeople, driving visibility, attracting consumers, and directly boosting sales. We deliver comprehensive packaging and printing solutions tailored for short- and mid-run labels, not just printing services,” he explained.
Dulari produces labels in both sheet and roll formats.
“The market has responded enthusiastically, particularly to our roll labels. Our Epson press, installed three months ago, operates 10-12 hours daily, with plans for a night shift underway. Current output stands at 2,000 running metres per day, with ambitions to scale to 5,000 soon. We serve customers across Maharashtra and pan-India North, supported by a dedicated team of 65-70 staff for commercial and label operations,” Goyal concluded.
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