The new engine is expected to replace Avantika’s existing Canon Imagepress C7010VP. “The previous C7010VP was due for an upgrade, and we found C8000 to be the right upgrade for us,” MN Pandey of Avantika Printers said.
Pandey said as the technology in C8000VP engine is based on the previous C7000 series, many of the existing errors have already been resolved. Thus, Avantika is focusing on getting quicker turnaround time from the jobs produced on machine. “Our customers are only concerned about repeatability and accuracy of colour on jobs,” he said. “This machine helps us print on heavy textured paper, which was not possible earlier.”
The Canon C8000VP at Avantika came with a fully loaded EFI B4000 Fiery.
“We treat all our different printing engines according to their capabilities,” Pandey said, “We, at Avantika, believe that all machines are technologically strong. The only way to take advantage of them is to use them correctly depends on what type of jobs it can produce. If you are printing jobs that are not designed for that engine, it’s not the machine’s fault, its operator’s fault. It means he has failed to exploit the technology provided to him,” Pandey said.
The company is considering approximately 10% growth after this investment. “We don’t consider ROI for these digital engines because we assume their lifespan is three years. So, by the time you will start getting ROI back, it’s time to upgrade to a new one,” Pandey added.
Avantika, the PrintWeek India Digital Printer of the Year 2016, was established in September 1988 and started its digital printing operations from 2007. Previously, the company had won the PrintWeek India Digital Printer of the Year Award for three years in a row. Recently, the company shifted its base from Garhi to Okhla Industrial Area.
“This year, we are focusing on streamlining our operations,” Pandey said.
Avantika is headed by Pandey, who looks after all the operations. Next in the line, Himanshu looks after the technical operations with Krishan doing the sales part.
Going ahead, Avantika is exploring other segments beside its core business — commercial digital printing. “We are focusing on wedding cards and notebooks to diversify using our current infrastructure,” Pandey said.