Fabonest Food introduces water beverage in aluminium cans

Delhi-based Fabonest Food and Beverages has unveiled a natural spring water beverage, Responsible Whatr, which is packaged in aluminium cans.

11 Jul 2020 | By WhatPackaging? Team

The brand has opted for aluminium cans as an alternative for single-use plastic bottles

The brand has opted for aluminium cans as an alternative for single-use plastic bottles to be in line with the Plastic Waste Management Rules and the target of eliminating single-use plastics by 2022 in India as announced by prime minister Narendra Modi. The aluminium cans are being manufactured by Ball Beverage Packaging.

Ankur Chawla, CEO and co-founder, Responsible Whatr, said, “Currently, the plastic waste generation in India is roughly estimated at 9.46 million tonnes annually, of which 40% remains uncollected. Keeping India’s plastic consumption in mind and the need to eliminate it, aluminium was the natural choice for packaging for the brand. We are looking to hone in on this opportunity and grow our brand Responsible Whatr in a big way.”

“Our product is available in pan India through our website and other eCommerce platforms. For premium retails, however, we are available in Delhi and Mumbai and soon to be launched in other metros and states like Punjab, Rajasthan and Himachal Pradesh,” he added.

According to the company, aluminium cans do not contribute to heaps of landfills and is infinitely recyclable without any quality loss as compared to glass and plastic. Besides, it claims that aluminium does not alter the freshness of the water when exposed to light or heat and the water remains fresh and cold.   

Bhrigu Seth, co-founder, Responsible Whatr, said, “It has never been a more exciting time for the industries catering to sustainable solutions than now since the consumers are also willing to push the envelope when it comes to their health and environment-friendly solutions. Responsible Whatr is very special for us since we’ve created it keeping in mind the best solution for the environment and nurtured it like our baby and hence, we aim to grow the brand well and make it a household name,”

The brand is open to tie-ups with hotels, restaurants, bars, airlines and corporates among others. It also plans to tie-up with NGOs which are fighting for the conservation of beaches and oceans and assist in cleaning treks soon.