Vi targeting tier-III cities
In a development that should generate business for printing firms in tier-II, tier-III cities, especially in the print display segment, Vodafone Idea (Vi) has launched 1,100 new shops in tier-III markets of 18 states.
30 Jan 2023 | By PrintWeek Team
The shops will offer prepaid products and services to the customers
According to reports, the move is to protect the company’s rural consumers which are being targeted by Reliance Jio and Airtel.
The shops will offer prepaid products and services to the customers.
The company has been facing mounting economic pressures. It has to pay USD 5-billion annually from 2026 as the spectrum and adjusted gross revenue (AGR) charges to the Centre. According to CLSA, it will not be able to meet this requirement.
Vi is losing customers every month and it has been unable to raise funds. The firm’s capex was 80% lower than rival Airtel in the past nine months.
(Courtesy: Agencies)
See All