Uflex creates functionally superior 3D packaging

Functionality and aesthetics are undeniably important, with tactile and ocular factors playing a pivotal role in modern retail. Packaging, besides containing and protecting the product, acts as the real ‘last mile salesperson’ on an already inundated retail shelf. A lot of responsibility vests on this salesperson in terms of getting noticed and subsequently picked up by the consumer.

26 Sep 2016 | By Rahul Kumar

Noida-headquartered flexible packaging material and solution company Uflex has been refining this last mile salesperson to the best of brands’ advantage. From pillow packs to stand up pouches to profile packs, Uflex has come a long way delighting brands and consumers alike through packaging that is superior in aesthetics and enhanced in terms of functionality, possessing optimum barrier properties and at the same time offering anti-counterfeiting/ brand protection and eco-friendly features.

The latest in this is the three-dimensional packaging for rice, wherein the front, back and bottom laminates comprise a three-layered matte BOPP/MET PET/poly structure with premium matte finish and the side gussets are made of PET/PET/transparent poly. What more, the side gusset comes fitted with a handle to ease carrying for the end-user. The transparent side gussets allow the consumers to see the product packed inside. The matte finish further adds to the panache, enabling the pack to rise above the clutter. The shape of the pack has been designed for optimising space utilisation on the expensive retail shelf.

The erstwhile options of thick tasselled thread (dori handles) and D-Punch handles were quite inconvenient for consumers buying heavy packs at retail outlets. This pain point led the engineers at Uflex to design this innovative 3D packaging.

The functionality aspect doesn’t end here. The front face of the pack comes equipped with a slide to close (STC) re-closable zipper that allows easy access to the product packed inside with seal integrity for deferred use keeping the aroma and flavour of the premium basmati rice intact. It is advisable to store rice in the pack itself for best results throughout the recommended shelf life. The superior matte finish further imparts a ravishing look to the pack placed on the kitchen rack.

All the five sides of the pack provide unmatched branding opportunities further enunciating top of the mind recall.

Arun Anand, executive vice-president, marketing, Uflex Packaging, said, “This novel product is gaining a lot of interest from brands from all across and we are getting substantive enquiries for such packaging solution in big bags for pet food, detergents and other granular materials.”

Ashok Chaturvedi, chairman and managing director, Uflex Limited said, “The most endearing aspect of our journey of over three decades now is the fact that our clients actively interact with our R&D and marketing teams at all locations to devise packaging solutions that are ‘bespoke’ in the truest sense. No two products that we offer are likely to be the same because of the high element of customisation factored into the design. This innovation to create value added differentiation for our clients globally is what makes us unique.”