Tupperware launches new ad campaign for World Water Day

On World Water Day, 22 March 2020, US-based homeware brand Tupperware came up with a new ad campaign – Carry your own bottle (CYOB) – to urge all consumers to switch to reusable water bottles and reduce consumption of single-use plastic bottles over time.

23 Mar 2020 | By Aultrin Vijay

Tupperware's Aquasafe fliptop bottle range

According to a press note shared with PrintWeek, the firm claimed that more than one in 10 people lack access to clean drinking water due to water scarcity. "Women and girls spend an estimated 200 million hours hauling water every day across locations and therefore it is our duty to preserve and conserve water," it stated.

The note also suggested carrying our own water bottles and refilling them at water ATMs, restaurants and at public water stations to curtail water wastage. "In line with this thought, this World Water Day, Tupperware’s CYOB campaign will urge all consumers to switch to reusable water bottles," it mentioned.

The CYOB campaign aims at creating awareness around the importance of carrying one’s own hygienic and reusable water bottle. According to Tupperware, this habit will not only help in building a sustainable environment but also help consumers meet their daily water consumption goals.

The water range by Tupperware claims to provide solution for consumer's water storage and on-the-go needs. "Tupperware always endeavours to make a positive impact on the world through its products and firmly believes that every drop of water count," the company stated.

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