As the Covid-19 pandemic wears on, its impact is felt in every region, every industry, and indeed every aspect of life. Much like others, the printing sector has also witnessed a business slowdown. Consequently, TSP Digital was looking for a solution that provides them a competitive pricing edge without compromising on print quality. With the recent Canon ImagePress C10010VP installation, TSP Digital will be able to cater to short run packaging jobs, execute a ‘direct-to-customer’ business model by increasing awareness about print media into organisational structure.

Speaking about its legacy and the installation of the machine, Tanusri Parui, proprietor at TSP Digital, said, “We have been a part of the digital printing and packaging industry since digital paper printing was an emerging trend. Risking the first movers’ advantage at a time when printing used to be an unorganised sector was not easy but today, we happen to be the cognoscenti of the industry. We are immensely happy and thrilled about our association with Canon India, as the brand has always been known within the industry for its range of technologically supreme and reliable products. With the outstanding TG rates offered by Canon and bonzer print swiftness, we hope to overcome the challenges with the installation through its uninterrupted production certainty of the assured print life and readily available spares and support throughout.”

The new Canon ImagePress C10010VP series helps print service providers turn customer challenges into profitable opportunities and outstanding services. The C10010VP is setting a new standard of productivity by meeting the tightest deadlines with uninterrupted high-speed and high-quality print. It maintains high even with mixed media, owing to its Dual Fixing Unit, and achieves 24/7 production with the optional High-Capacity Stacker that enables unloading and reloading during a print run.

In its earlier days, TSP Digital started by involving print brokers to drive the digital printing demand. As broking was a profitable business opportunity at those times, it created the rage amongst brokers to drive and uplift the digital printing demand, while also helping the company build a legacy by inking on million sheets each year till date.

Speaking about the changes in the industry and growing market demand for the machine, Puneet Datta, senior director, Canon India, said, “The digital print industry is recovering quite fast in 2021 and we are noticing an increased trend of shift towards digital printing even with commercial printers. This is due to the trend of shorter run lengths becoming more prominent over the past one year. The launch of our flagship mid production colour, the ImagePress C10010VP series has coincided well to offer the best-in-class technology and reliability to customers willing to invest/ upgrade their digital print infrastructure. Canon brand has always been synonymous with products that have revolutionised the digital printing industry and we are honoured to have customers who along with us have played an influential role in revolutionizing the digital printing space in India.”

Sharing his thoughts on the installation in Kolkata, he added, “Kolkata has been a prominent and promising market for Canon and the digital print industry as well. Today, we are proud to strengthen our reach in Kolkata through TSP Digital, a name recognised in the region for its exceptional services. Through our product, we look forward to contributing to their business growth and further strengthening our relationship.”