Tetra Pak launches connected packaging platform

Tetra Pak has announced the launch of its connected packaging platform, which will enable milk and juice cartons to act as full-scale data carriers and digital tools.

12 Apr 2019 | By Abhishek Muralidharan

Ivan Nesterenko, vice president, cross-portfolio at Tetra Pak, said, “The future of packaging is undoubtedly digital and this launch is a step towards a truly intelligent package, and we are excited to collaborate with our customers on this journey.”

According to Nesterenko, the driving force behind the milk and juice cartons acting as interactive information channels is its incorporation with Industry 4.0 features, code generation, digital printing and data management. “The connected packaging platform will bring new benefits to food producers, retailers and shoppers,” he added.

The packaging platform will offer end-to-end traceability to improve the production of the product, quality control and supply chain transparency for the producers.
For retailers, it will offer greater supply chain visibility and real-time insights, enabling distributors to track stock movements, be alerted when issues occur and monitor delivery performances.

The packs will provide access to information on where the product was made, the farm that the ingredients came from and where the package can be recycled.

Tetra Pak has successfully completed pilots with its customers to test the new connected package and its performance in retail in Spain, Russia, and India, among others working with beverage, juice and milk producers.

“In Spain, a customer increased their sales by 16% through the scan and win campaign,” said Nesterenko.