Super Prints’ die-cut visiting cards at Sign India 2018

At the Delhi edition of Sign India 2018 was held at Pragati Maidan from 20 to 22 July. As all participants were housed in one hall, it was easier for the visitors to navigate from stall to stall. The hall was buzzing with activity, demonstrations and machines on display.

25 Jul 2018 | By PrintWeek India

The company offers die-cut visiting cards on at least half a dozen substrates

In the midst of all this, Jaipur-based Super Prints caught our attention for its business potential. The fact that our economy is growing, our business owners are aspirational and also price conscious, and that business owners feel the need to stand out and be remembered all come together in the form of a product offered by Super Prints.

The company offers die-cut visiting cards on at least half a dozen substrates, ranging from 180 micron synthetic tear-proof paper to 350gsm velvet laminated cards. The die-cut cards come from a extensive range of dies, allowing a car dealer to get cards in the shape of a car, a gym owner to get them in shape of a muscle supplement, a garment trader to get cards in the shape of a t-shirt and a builder to get theirs in the shape of a building or a house.

To appreciate the power of a visiting card in a shape that’s synonymous with the business, one has to draw insight from political parties – for they know how to get their message across the length and breadth of the nation. All political parties hold their election symbol very dearly- people vote on the basis of a symbol – they may not be able to read but they can remember the symbol.

Thus, one can appreciate a visiting card in the shape closely associated with the business and how it will aid in recall and brand perception in markets that are growing.

Super Prints also offers economy of scale. You can get a visiting card for as low as 14 paise and the most expensive card in their range, complete with velvet lamination, embossed UV effect and die-cutting will cost no more than 60 paise.