Special postal cover unveiled as part of Kerala's Break the Chain campaign

In a bid to create awareness against the spread of Covid-19, the health department and postal department of Kerala jointly unveiled a special postal cover in Thiruvananthapuram on  16 June 2020.

The launch was part of the state's aggressive 'Break the Chain' campaign, which was launched by the Kerala government on 16 March to educate the people about the importance of public and personal hygiene. Health minister of the state KK Shailaja officially unveiled the cover.

"The fight against coronavirus can be strengthened only with the support of the public. A special post cover has been launched as part of this objective," Shailaja said. The initiative aims at reaching out to the maximum number of people with the 'Break the Chain' campaign.

The special cover is printed with the campaign logo and its slogan – SMS, which stands for soap, mask and social distancing. The slogan highlights the need to wash hands using soap or sanitiser, wear masks and maintain social distancing. Another slogan in the cover states, "Let us continue this care." Top health and postal department officials attended the launch event.

Under the campaign, the Kerala government has installed water taps at public spots such as at the entry and exit gates of the railway stations with bottles of hand-washes. In May, the minister also launched a cartoon campaign in association with Kerala Cartoon Academy as part of the 'Break the Chain' campaign.