Sona’s Bounce Back 2020, an initiative to boost customer morale and sales rebound

Fine papers specialist, Sona Papers has announced a new customer incentive programme that hopes to boost the morale of its existing business partners. To give impetus to this buoyant esprit of the market, Sona has crafted this scheme for its valued business partners, who have always held the highest level of prioritisation in our business.

04 Dec 2020 | By Noel D'Cunha

Raju Suneja, director, Sona Papers

The contest titled, Bounce Back 2020, many attractive and exciting prizes to win. Ranging from couple stay at a luxury hotel in Dubai including return airfare, the offer prizes, Sona’s marketing director Raju Suneja said, is sure to attract eyeballs in the market.

Suneja added, “The year 2020 has been a year of challenges, changes and learnings. The ongoing pandemic has dramatically changed things overnight and has presented a paradigm shift in consumer behaviour, whether it is with regards to the daily lifestyle or spending on luxurious goods. Though the pandemic has slashed revenues in half for most brands, still companies and brands remain hopeful that consumers will return to their previous levels of consumption soon and trying their best to capitalize the ongoing season of the business.”

The initiative, Bounce Back 2020 was launched on 1 November 2020 and according to Suneja has received good response. “The contest will end on 31 January 2021, but which time, we are sure to receive more participation. We also hope to add to our numbers in business and at the same time the attractive prizes, discounts, and services will surely boost the morale of our customer,” he said.

Bounce Back 2020 – Sona's sales pitch for a rebound

The winners of the Bounce Back 2020 will be announced in the first week of March 2021.

In the mean time, Sona has unveiled its new product catalogue, Mini-Paperpedia, which is aimed at giving a fresh impetus to the market.

The five-decade-old Sona has more than twelve offices that represent it in every major market across India. Besides, the company also has a strong presence in the Far Eastern and the Middle Eastern parts of the world.

The company's clientele includes global brands like Samsung, H&M, Zara, Kingfisher, Hyundai, Maruti, among many others.

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