Sivya Solutions gets Xerox to start a premium print business

Meerut-based Sivya Solutions recently invested in a 11-colour Xerox Versant 280.

Vidit Agarwal, owner, Sivya Solutions, said, “I chose the Xerox because of its print quality and user-friendly interface. Their machines are reliable, and the output is consistently professional. I did explore other options like Konica Minolta, but I didn’t find them engaging enough in terms of support or enthusiasm. Xerox gave me the confidence that I needed to launch a premium print business. That said, I do feel there’s room for improvement in their service ecosystem, especially in smaller cities like ours.”

Vidit Agarwal, the founder of Sivya Solutions. graduated as an electrical engineer from Thapar University, Patiala in 2013. His career began in the corporate sector, initially with Siemens in Gurgaon, working on Rapid Metro projects. After that, he joined SBI Funds Management in Delhi in its corporate sales division. Then he moved to Bangalore and worked with Collabera Technologies, which eventually took him to Poland for three years as its business development partner head. 

“Over time, I realised that while the corporate world had its perks, there comes a time in life when you either move further away from home or come back and build something close to your roots. I chose the latter,” he explained. 

The inspiration came partly from within and partly from my family. One of his uncles, who runs multiple successful businesses, planned to venture into the printing industry. He proposed that Agarwal take the idea forward. “I took six months off to explore different businesses and industries. I studied market gaps, met people, understood operations, and I found digital printing to be the perfect balance of creativity, technology, and honest money. Unlike many industries, there’s a certain transparency here. It’s scalable, and if done right, can be very rewarding. That’s when I decided to start Sivya Solutions in Meerut,” he said. 

The company specialises in digital printing for paper-based products. Most of its work revolves around educational content — college modules, school books, and coaching institute materials. It prints everything from bulk book orders to short-run custom jobs. It also offers sticker printing for MRP labels, packaging, bags, and even custom branding. “Our goal is to provide high-quality, on-demand printing without compromising on timelines or materials,” he said.

At Sivya Solutions, its primary clients include educational institutions such as MIET, CVPS, NIET, and Aharada Education. Its major market segment revolves around the education sector, particularly colleges, schools, and coaching institutes. It specialises in printing bulk academic modules, textbooks, and customised learning materials tailored to institutional needs. This segment values timely delivery, quality assurance, and customisation — areas where Sivya Solutions consistently delivers.

At present, the team consists of 10 people. It has four in-house designers who work on layouts, formatting, and visual content. Three machine operators handle printing and production. Two support staff take care of logistics, sorting, and finishing work. “We also have a dedicated driver for deliveries. A key member of our team is Viresh, who brings over 50 years of experience in the paper and printing industry. His knowledge and mentorship are invaluable,” Agarwal said.

The facility is equipped with some of the best digital printing machines. The company uses Xerox PrimeLink B9100 for high-speed black-and-white prints, and the Xerox Versant 280, which has 11-colour printing capability, for vibrant colour jobs. It also has a Versant 180 and Xerox B35, both useful for different scale jobs. In addition, it has a plotter, creasing and perforation machines, a 23-inch flat-cutter, and a full lamination setup, including velvet textures and gold foiling. Everything is housed in a clean, air-conditioned facility located in the heart of Meerut.

Agarwal said the day-to-day printing output depends on the orders, but the company is capable of handling high-volume jobs efficiently. “On certain days, we’ve printed 1,000 black-and-white books in a single shift. There have also been stretches where we printed 800 colored books per day for three days straight. One of our most intense projects involved printing 18,000 customised books in 12 days for a college in Greater Noida. We also print materials for coaching centres, and some days we handle 600–700 modules just for them,”

For Agarwal, the biggest challenge is customer awareness and satisfaction. Most clients don’t really know what they want. They come with vague ideas, half-edited files, or unrealistic budgets. Managing their expectations while still delivering top-notch work is not easy. Another challenge is dealing with service delays from machine vendors. In this business, even a two-day machine breakdown can set us back significantly.

“I believe in educating customers. We sit them down, offer a bottle of water, and walk them through their options patiently. We don’t charge for small edits or tweaks. We even send them their corrected files so they can reuse them later. It’s about building trust. They may walk away this time, but they’ll come back when they see the difference in service and honesty,” he said.

He said price wars are dangerous in this business. “I never use B-grade or subpar paper, even if it’s cheaper. I’d rather use good-quality material and explain to the customer why it matters. They may forget the price later, but they’ll remember the feel and durability of what they got printed, and where they got it printed,” he said.

Meanwhile, the company is preparing to launch a professional website and an Instagram page by June. “These platforms will showcase our services, paper catalogues, and customer success stories. I’m also looking to hire three to four marketing professionals for outbound client visits, especially for the institutions we already serve. Face-to-face relationships are key in this business,” he said.

In just under six months, the company has done about INR 52-lakh in turnover. That’s from scratch, with no external investment. Agarwal reinvested in four machines and returned 20% of the capital he borrowed from his father. “For a first-year operation, I think that’s quite healthy,” he said.

Agarwal’s vision is to create a benchmark print facility in this region, known for quality, transparency, and innovation. “I want people to say, ‘Go to Sivya, they’ll get it done right.’ In time, I see this business going national, maybe even global, with exports and partnerships. But the core values will never change — honesty, quality, and service,” he concluded.