Rohit Madan: Our liquidity position has to be very strong

2020 in review
Until March, business was doing well. As a supplier, our orders were coming in and so were the payments from our customers. Printers were planning investments in the new financial year, until it all abruptly stopped. As a supplier, we were planning our imports too, but all of that stopped for a while.

We had to be extremely careful, both physically and economically. The size of spending on health has increased. Covid-19 has made the economy go digital. It has its pros and cons and we are all trying to figure them out.

Doing business during pandemic
The business now depends mainly on known customers, who we have worked with in the past and are loyal to us. In the current situation, every spending cost is being questioned. Everything is being decided keeping the future in mind. We had a frank discussion with our employees and suppliers to find a middle ground and determine the future work strategy.

Freight costs have gone up and so has the currency, adding fuel to the fire.

Plans for 2021
First and foremost, our liquidity position has to be very strong. We are trying to remove all the unnecessary expenditure. There is no fancy spending, and we are planning our inventory carefully. It’s now November 2020, and we are seeing some hope. Business is picking up slowly, and we are hoping for the best.

We believe, once public transport gets operational, it will be an added impetus for our business.