Real’s new low-calorie range in the first ever Tetra Pak Craft packaging

Tetra Pak and Dabur (makers of the juice brand Real) have partnered to bring a unique packaging material effect Tetra Pak Craft to India, with the launch of Low Calorie range under Real Activ. Tetra Pak Craft gives the package a natural look of bare paperboard with wood fibres and helps food and beverage brands bring out the ‘naturalness’ of their product and gain high on-shelf differentiation. This is the first time that Tetra Pak Craft is being introduced in India.

by Rahul Kumar