PrintWeek-HP Indigo webinar to discuss how to incentivise print once again

The second in the webinar series by PrintWeek-HP Indigo, which aims to uncover real possibilities in commercial printing, will be hosted today – 20 October 2021 at 3.00 pm. Dr Sean Smyth, a print consultant with Smithers Pira will share insights on the latest trends and future of the Indian commercial print industry in India.

19 Oct 2021 | By Charmiane Alexander

Dr Sean Smyth

In a time of unprecedented change and economic pressure, commercial printers are being challenged to innovate their way towards survival, the webinar titled – Act now. Plan now. – puts together a collection of resources for commercial printers and sharing information on crisis innovation, so that the printers can make the best decisions for its businesses.

“The role of print is changing, and this change is driven by the impact of the internet and mobile connectivity and generation Z. The question everyone is asking is: Has Print-Land painted itself into a corner by allowing print creativity to be seen as “some magic fairy dust” sprinkled on after serious thinking has taken place,” said Sriraam Selvam of PrintWeek, who will be hosting the webinar.

Dr Smyth will be joined by the HP Indigo team – Ashok Pahwa, business manager-commercial, HP Indigo, India and Sri Lanka, Gaurav Chadha, business manager-commercial, APAC and Japan and Chulsan Shim, regional commercial category manager, HP Indigo APAC and Japan. Together the team will showcase how HP Indigo presses can become that vital cog in a company’s transformation.

During the webinar, print pundits will urge the print agencies to wake up and challenge clients' perceptions. As an industry have we become over-obsessed with spreadsheets?

The 60+ minutes of the PrintWeek-HP Indigo webinar will answer questions on – incentivising print once again.

Click here to register.