PrintWeek Awards 2023: Kwality Offset Printers wins Label Printer of the Year (Joint Winner)

If there’s one example of – perseverance pays off or the importance of never giving up, its New Delhi-based Kwality Offset Printers. The company has been contesting in the PrintWeek Awards for almost nine years now, and if there was one Awards trophy that was not in its Awards closet, it was the PrintWeek Award.

30 Oct 2023 | By PrintWeek Team

Kwality Offset Printers wins Label Printer of the Year

For Kwality Offset Printers, the wait is over. The company’s four samples in the entry, came in for praise from the judges, for the “fusion of foiling, tactile UV and selection of material”, all combining to help the products stand out, be understood and be trusted by the consumers.

The Baagh Gin for Chhota Hazri, the Fab Essentials Body Lotion for Fab India, the Indri Whisky for Piccadily, or the Kamet Whisky, all had runs of 500 mtr to 2,000 mtr, printed using the Xeikon 3030 plus digital press and the Mark Andy P5 flexo press. In the post-press, Kwalilty used the ABG Digicon Series 3 machine, Kurz 220 hot foil and Flint’s tactile screen UV.

According to Kwality, all the submissions are a testament to its artistic innovation and meticulous craftsmanship, particularly the ones produced for the wine segment, while the Fab Essentials body lotion labels embody subtlety and sophistication. “Consumer shopping behaviour has been rapidly shifting. Through our labels, we give the brands confidence that the product they bring to the market is a great new product, which matters the most.”

The company used CMYK, plus special colours like high-density white, Pantone red, different types of foils, and special substrates from Avery Dennison to produce the Award-winning labels.

There are reasons why Kwality was the winner, and as the judges said, “The submissions were impressive, showcased possibilities and the way labels will be produced in future.”

Commended