PrintPack: Jhansi-based printer books Infiniti YF 180 eco solvent printer

The new firm in Jhansi which is yet to be named is headed by brothers Keshav Singh Rathore and KK Rathore. The firm has a staff of four people and does a daily production of 800 sq/ft. It hopes to add another 400 sq/ft quality print with the help of new machine.

KK Rathore said: "We bought this machine for some high-quality printing. Flex rates have gone down and the margins for profit are coming down. So we needed a machine capable to get us a premium price with its quality and consistency.

"This is our second wide-format machine and we will use this for new work," added Keshav Rathore.

Kapil Wadhwa, sales manager at Infiniti said: "YF 180 uses Epson DX-5 printheads that offers quality digital prints. The printer uses inks from Epson and the ink cost per sq/ft of print area is almost at flex prices, so a printer can earn more from this machine."

The YF 180 outputs 150 sq/ft per hour in quality mode with a printable area of six feet, "which is one higher than five feet offerings of competitors," added Wadhwa.

Jhansi is a niche market and has six wide-format printers who serve the signage and display customers.