PrintPack 2019: Ludhiana’s Mahaveer Graphics buys Xerox Iridesse

On the fourth day at PrintPack 2019, Xerox India announced the sale of its star product at the show, the Xerox Iridesse production press, to Ludhiana-based Mahaveer Graphics. This is the first Iridesse sale at the show, which Xerox claimed is the only digital press that can print metallic gold or silver dry ink, CMYK and clear or white dry ink in a single pass. India's first Iridesse press was installed at Delhi’s Royal Offset Printers.

04 Feb 2019 | By Noel D'Cunha

Vineet Gehani, director, technology and channels, Xerox India

“The launch of our flagship device, the Iridesse production press, and the overwhelming response received from customers is surely one of the key highlights from 2018,” said Vineet Gehani, director, technology and channels, Xerox India. “We’re focused on developing the technology and solutions our customers need to boost business opportunities and drive revenue to new heights, and Iridesse is the perfect example as it helps our customers lead the way in beyond CMYK printing.”

At the show, Xerox also showcased its Xerox Versant 180 and 3100 presses, which are mid-production colour presses with a unique combination of HD image quality, greater media latitude and higher duty cycles for more productivity and performances.

There was also the entry-level production press C70 and the Xerox D95A copier/printer. “Printpack has always been an important platform for us to bring to our customers our marquee devices,” said Gehani. “In addition to Iridesse, I’m extremely proud to share that we are demonstrating an array of our key digital presses which are perfectly tailored for high-end, mid-range and entry-level businesses and are going to change the way the industry looks at production presses.”