PrintPack 2019: Exhibition-regular Abhikruti Digi Soft is a crowd-puller

Pre-press media template design firm Abhikruti Digi Soft (ADS) was once again a prominent crowd-puller at PrintPack India.

03 Feb 2019 | By Abhishek Muralidharan

The company, founded in 2003, has a ten-member designer team based out of Vijayawada, Andhra Pradesh.

“Our objective is to produce design templates which are suitable for the Indian market. In fact, we even buy international templates and modify them to suit Indian needs apart from creating our own designs,” said Kavitha Vijaysarathi, director-sales, Abhikruti Digi Soft.

One of the key products from the company is the colour shade book, which they sell at least 100 sets per year.

“The colour shade book is one of our bestselling products for the offset printing community, which provides a unique percentage reference book in CMYK, whereas other colour reference books available in the market uses pantone shade card,” explained Vijaysarathi.

Another highlight is the graphics design pack, a collection of 25 DVDs with everyday design template requirements available with the pack. “All designs available in the pack are editable and has the option of 300 to 400 colour shades too,” said Vijaysarathi.

“The next step in our plan is to make designs and various packs available online on the cloud for access and use. In fact, our products are available on leading eCommerce sites like Amazon and Flipkart,” she concluded.