Pamex 2023: Think Print highlights pre-press software

Think Print, a pre-press software vendor, showcased its solutions, such as PDF editing, correction software and automation for pre-press at Pamex 2023.

29 Mar 2023 | By Disha Chakraborty

(l-r) Himanshu Desai and Gopal Krishnan of Basis Systems

Established in 2002, Think Print offers solutions to simplify and enhance the efficiency of makeready. According to the company, it has been solving tiny yet time-consuming issues by providing better software solutions.

Hemanshu Desai of Think Print said “There is a lot to be done yet. Pre-press is not really focused upon. But pre-press is the key to achieving better results at a job. People end up receiving files that contain a lot of colour issues, mis-registration, missing fonts, and so on. We have tried to reduce these errors through our software.”

He added, “In my experience, I have seen people lose lakhs of rupees because they did not invest two minutes on the pre-press to identify and rectify the errors. People have realised these issues and are now convinced to invest in pre-press software,” he added.

The other interesting topic that Desai stressed upon was education. He believes that updating and parting knowledge about a niche like pre-press is important because the entire print and pack process depends on the pre-press file.