Pamex 2020: Nippon Color adds five new brands to its portfolio

Mumbai-based Nippon Color has added new brands to its existing portfolio this year, the company told PrintWeek during Pamex 2020.

07 Jan 2020 | By Aultrin Vijay

Akshat Pardiwala, CEO at Nippon Color

Speaking about the new tie-ups, Akshat Pardiwala, CEO at Nippon Color, said, “Earlier, we were considered to be a CTP company. But we have now added several new products to our portfolio.”

These include new brands and products. “Predominantly, we’ve always been in the pre-press industry and that, too, in offset. Now, in pre-press, we’ve added flexo CTP, which we’ve already sold to a couple of printers; a label printer in Mumbai and a trade shop in Vapi,” Pardiwala added.

One of the latest brands that Nippon Color has in its offering is Insun. The company has installed its first Insun thermal CTP at Mumbai-based Prepking Process. According to Pardiwala, they also have three confirmed bookings for the same product from Kolkata, Pune and Mumbai.

“Insun is a new brand and they are looking for a market share in India. Hence, they are offering special price for the first 10 units as a launch offer,” Pardiwala said.

Valloy is another brand we’re introducing to the Indian market. “Valloy digital label press is a roll-to-roll digital label press. We’ve introduced this machine this month and we’re getting good response.”

Speaking about the reason to introduce the machine, Pardiwala said, “Many label printers ask for a digital solution. But the solutions are either entry level (under Rs 10-lakh), which can only print on very few media/ substrates, or very expensive, which comes in crores. The reason why many people refrain from investing in digital is because the jobs runs are short and ROI is low.”

“Valloy digital label press, however, is like a mid-production printer, which costs around Rs 68-lakh. The beauty of the machine is that you can print on different kinds of media,” he added.

Pardiwala said the company has received some potential leads at Pamex 2020. “We hope that in two months we will be installing a couple of machines,” he said.

Nippon Color has also added paper bag machines from Champion Machinery in its portfolio. Other brands include Coaso and Ausjetech.