Otipy appoints Hari Goyal as advisor for its grocery category

Otipy, India’s fastest growing community group buying start-up for fresh fruits and vegetables, has announced the appointment of Hari Goyal as advisor to build the grocery category. The company had recently raised USD 10.2 million in Series A round by SIG and Omidyar.

22 Oct 2021 | By Aultrin Vijay

Hari Goyal of Otipy

Hari comes with three decades of extensive experience across retail giants such as Vishal Megamart, Reliance Retail and Mother Dairy (Safal) to name a few. As part of the leadership team, he played a key role in building the grocery business at Vishal Mega Mart to a profitable business doing more than Rs 1,000 crores annually.

Sharing his views, Varun Khurana, founder and CEO, Otipy said, “We are pleased to welcome Hari as a part of our advisory committee. There are very few people in the country who have built a profitable thriving grocery business, Hari is one of them. We look forward to growing our grocery vertical under Hari’s guidance.”

Commenting on his appointment, Goyal said, “Otipy’s community group buying model is paving way for mass digitisation, this is an exciting time for the business as most people are relying on Otipy to fulfil their daily needs. I am humbled to join the passionate, talented team at Otipy and look forward to accelerating the pace of growth even further.”

Otipy provides service to more than 3 lakh consumers in Delhi NCR leveraging its more than 20,000 community leader networks. Otipy procures its produce from more than 10,000 farmers across Haryana, Uttar Pradesh, New Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra. Leveraging its unique prediction-based model, Otipy has been able to decrease food wastage in the supply chain from 40% down to just 3%.

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