Mumbai’s Creative installs Welbound WB@2500

Mumbai-based Creative has recently installed a Welbound six-clamp WB@2500 binding machine. This is the company’s second Welbound machine on the shopfloor.

01 Feb 2019 | By Abhishek Muralidharan

Satish Borade of Creative with the new machine

Creative was started by Satish Borade in 2010 with a two-colour machine and a pre-owned perfect binding machine. Since then, the company has grown to install a Welbound six-clamp machine in 2017, followed by the second investment recently.

Borade said speed, safety and much better quality were the reasons for choosing the new WB@2500 binding machine.  

He said in the last couple of years, the company has seen a substantial rise in volume. “Previously, we were doing 20-lakhs books a year. But last year, we did almost 70-lakh books,” he said. In the current year, the company is aspiring to cross the one-crore mark.

Creative’s target segment is publishers. The company produces 40 to 50-lakhs books in a year for Chetna publications. It is also planning to produce 40-lakhs books this year for Balbharati, the Maharashtra State Board.

Working from a 15,000-sqft shopfloor, Creative runs three four-colour machines from NBG and two perfect binding kits from Welbound, trident trimmer machine, and pinning and cutting machines, among others. This year, the company also invested in a pre-owned Heidelberg sheetfed machine.  

Borade said the USP of his company is on-time delivery and quality product. “There are factors that determine on-time delivery. These include machinery and its vacancy, efficiency and productivity,” he said.

Borade is proud of what the company has able to achieve. He said, “In the last one year, we produced almost 70-lakh books, which was a challenging task. But we managed to print and bind them all on time, and that too, in-house, and too, without any defect or rejections.”

Shakti Nadar, area sales manager for Impel Welbound, said, "Creative is one of the fastest growing book printers in  the west of India. Borade has years of experience in book printing before he started this company, and this reflects in his approach to book production — be it the perfect binder, adhesive used or usage of three knife trimmer for  book trimming."