Mumbai’s Java Papers designs a unique pocket notepad

By 01 May 2017

In the season of diaries, notepads, and calendars there are dime a dozen products in the market. But to craft a notepad that stands out is indeed tough. At PrintWeek India we received one such thoughtfully designed pocket notepad set, which fits just right in one’s pocket. This was sent by Mumbai’s Java Paper Group.

The notepad set was designed and produced in association with Imperial Graphics based in Byculla, Mumbai.

Talking about the concept behind the notepad, Hema Java of Java Papers said, “Today, smartphones, laptops, etc are dominating our lives, and we wanted to bring back the old school habit of writing.”

For this Java Paper conducted a survey, and the result is worth a read. According to the survey: 70% of the assesses found that writing down their ideas gave them better creative results than typing them; 68% felt they were more likely to remember what they had written as against what they had typed; That being said, surprisingly only 23% carry a notepad or diary to note down their thoughts.

“Our personal experiences with colleagues and friends too urged us to produce this notepad in order to bring back and re-inculcate the habit of writing amongst our tech-driven generation. And thus we set out to make a unique notepad,” said Hema Java of Java Papers.

The minimalistic pocket notepad set consists of a notepad cover with six notepad page refills. The cover is made using Elefantenhaut specialty paper with a scratch and abrasion proof finish that can be wiped and is dirt-resistant. While the inner refill pages are made using premium graphic papers from Germany-based Reflex belonging to their Zeta range in a variety of surfaces and colours.

Java said, “The cover is designed for easy replacement of the refills and has an inbuilt bookmark for you to quickly catch up where you last left off.”

Events

Nov
10

Labelexpo India 2022 NEW!

Nov 10 - 13 Nov 2022
India Expo Centre, Greater Noi...

Latest Poll

Single-use plastic items will no longer be allowed in the country from 1 July. How do you respond to this?