MS Labels sets a new standard for itself with Tirupur’s first Heidelberg SX-74

Established in 2005, MS Labels is today recognised as one of the best-woven labels company in Tirupur, catering to more than 100 customers – both domestic and international to prestigious clientele across the globe, including Walmart, Disney, Abercrombie & Fitch, Levis, Reliance Trends, and Jockey. 
In addition to woven labels, the firm also produces offset printed labels, heat transfer stickers, digital and elastic tapes, screen-printed labels, hang tags, leather and PVC patches, and chenille, sequin embroidery badges.

“Innovation is our signature approach,” said Ganeshan. “We strive towards exemplary quality goals with state-of-the-art infrastructure. Our latest addition SX-74 is a perfect fit into our vision, and paramount to achieving new quality benchmarks.”

The Speedmaster SX-74 offers 100% colour fidelity during production, thanks to Colorimetric Control with Heidelberg’s proprietary Prinect workflow, which secures and standardises print production.

“Colorimetric Control plays a key role in helping the SX-74 hit colours precisely,” agreed Saseendran Baskaran, sales head – South and East, Heidelberg India.  “Adjustment of ink zone motors in the SX-74 is based on a colourimetric perspective, not on density difference. This is crucial because the colour can look different, even if the density is the same. This type of ink control ensures stable control of colour, including pastel shades, while also alerting on ink soiling or use of wrong ink, other perks being, less paper waste and easy reproducibility.”

The SX-74 is capable of production speeds of up to 15,000 sheets per hour. It is equipped with special rollers in the Alcolor dampening system which drastically reduce IPA usage from 10% to 3%, making the kit eco-friendly and resource-efficient. The Prinect Pressroom Manager facilitates controlling press operations from the office, including automatic and timely delivery of print jobs to production.

“With our elite clientele, we take no chances with innovation, quality or production. Our foray into offset printing was supported by a single-colour Heidelberg press. Other equipment came later. Our Speedmaster SX-74 is again a first in this region,” stated Ganeshan. 

“Our value proposition stems from compelling offerings, including organic cotton, woven labels, offset printed tags, labels and cartons. It is imperative to support our objectives with the best infrastructure and technology. The SX-74 positions us to derive meaningful benefits from the trends dominating the print industry,” he concluded.