Media Expo to host inaugural conference

Media Expo 2019 Mumbai scheduled from 21 February (Thursday) to 23 February (Saturday) will have top brands exhibiting at the Bombay Convention and Exhibition Centre, Mumbai. In addition, Messe Frankfurt the organisers of the show will host the first edition of the Signage, Outdoor Advertising - Technology and Innovation’ conference which will be hosted on 21-22 February 2019 at Hall 3, Bombay Exhibition Centre, Mumbai.

06 Feb 2019 | By Sujith Ail

The conference focuses on the indoor and outdoor signs and advertising in the form of billboards, banners, volumetric letters, road signs, neon signs, poster, flags, digital, transit and much more. The conference will deliberate on adapting the latest technologies in signage and out of home advertising and discussing the progressive innovative solutions which captures the interest of the target audience in the crowd.

The key speakers are: Srikanth Ramachandran, founder and CEO, Moving Walls, who have been named in the first Unilever Foundry30 Southeast Asia and Australasia, a list of 30 companies most likely to affect technological change in the region. Srikanth has degrees in engineering and business and serves on the board of a few technology companies across Asia.

Rohit Ramdey of 3M India, who has been involved in developing ingenious sustainable print film solutions for branding, rail cars, metro for the past decade with the usage of digital print films. Today, Chennai Metro and Kochi Metro hold the distinction of using sustainable print film solutions manufactured by 3M for their advertising requirements.

Raghu Khanna , Founder and CEO, CASHurDRIVE which is a two and a half year old start up. The company is India's first On-Wheel Advertising Company and boasts of clients like Adidas, Lays, Subway, Coca Cola, Levis, Pizza Hut, Pepsi, Reliance Mutual Fund, Reliance Communication, Reliance Net Connect, Tata Indicom, Tata DoCoMo, NACO (National AIDS Control Organization) and many more. The company has collaborated with HPCL/BPCL for providing fuel coupons to car owners, to a vehicle tracking system for its clients, a centralised printing of stickers in Bengaluru.

Shriranga K Sudhakara, founder & managing director, Vyoma Media, a company which is present across 17 states at railway ticket counters and metro stations.  With a reach of over 130 million people a month and more transit verticals being explored, the Vyoma team of 150 personnel are busy.

Jayesh Yagnik, chief operating officer, MOMS Outdoor Media will share his 15 years of domain expertise in OOH with Asian Paints, Raymond, Bluestar, OPPO, Kotak Bank, India Bulls, ZeeTV, Godrej, Marico, Pidilite, Toyota and others. Likewise Jay Mehtaa, general manager, TDI India will share his experiences as a pioneer in Airport Advertising in India.

Indrajit Sen, besides being a consultant for IOAA he is the director of Display Metrics, which is a start-up in the field of comprehensive analytics support services for Outdoor Advertising industry including audience analytics, inventory mapping and internet of things based compliance certification of Outdoor Advertising Media.