Media Expo Mumbai to reimagining retail signage

The recent move of the Brihanmumbai Municipal Corporation (BMC) of making it mandatory for shops to use signage boards with regional language is set to create an influx of business opportunities for the signage industry in India. With the dates of its 2022 edition nearing, Media Expo’s return after two years in the financial capital will be the perfect meeting point to identify innovative as well as cost-effective signage solutions.

15 Apr 2022 | By Rahul Kumar

The three-day fair is scheduled for 12-14 May at the Bombay Exhibition Centre

Opening next month, the mega event will host over 100 exhibitors showcasing LED and digital signages, advancements in printing technologies and branding solutions in Mumbai. Top signage brands, including Cosign India, ADS LED, Sign India Corporation, Arihant Uniglobe, Sign Junction, Mistry Sign, Newtech Video Systems, Universal Signs Creation, PV Media Signage, Mahalaxmi Rubtech will be demonstrating innovative solutions at the three-day fair from 12-14 May at the Bombay Exhibition Centre.

LED display screens held the majority share in India’s digital signage market in 2021 owing to their growing adoption in the retail, commercial, and hospitality sectors. As the OOH ecosystem evolves technologically, digital signage and billboards will continue to attract attention and offer greater opportunities to local manufacturers. Electronic or digital signages, touchscreen kiosks are emerging technologies as the industry matures. 

“The next big opportunity lies in digitising OOH spaces and the civic body’s regional push hints at a massive opportunity — both for signage manufacturers and retailers. Moving beyond traditional signages, retailers can adopt advancements in digital and electronic signages to capture consumer attention and increase retail footfalls. We are confident that the broad showcase will help retailers, corporates and marketers gain new perspectives on the shifting trends,” Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings.

Media Expo has undoubtedly been the most trusted business platform for branding solutions with exhibitors like Angel India Cad Cam, Arrow Digital, Colourjet India, Epson India, HP India, Mehta Cad Cam, Mimaki India, Monotech Systems, Orafol India, Rextone Industries, Suresh Indu Lasers, presenting latest advancements year on year. The first post-pandemic edition in the financial capital has now attracted 20 new entrants from Ahmedabad, Mumbai, New Delhi, Pune, Surat, along with international players from Germany, Italy, and the UK.

An exclusive whitepaper on Indian Digital Signage Industry 2022 - 2028 will also be unveiled by 6W Research at the three-day expo next month, presenting a forward-looking analysis of India’s growing digital signage advertising segment and sectors that will drive growth.